Website problems?
Start here.
Sometimes it comes down to one setting. Sometimes the cause runs deeper. These short guides help you work from a website or shop problem to a clear next step.
Which platform do you use?
My go-to plugins.
And how I use them.
Five personal recommendations with practical checks: Yoast, Duplicate Post, Wicked Folders, Fluent Forms Pro and Nelio. Includes basic settings and spam protection for forms.
Read the plugin guideAI tools.
Where to start.
Which tool helps with writing, research, code or images? My selection covers what each tool is suited to, prompts you can copy and the basics of using AI in your day-to-day work. As of 15 October 2026.
Explore AI toolsLess manual work.
Clearer workflows.
Missing form data, duplicate enquiries or an email sequence that will not start? Fifteen practical questions on Make, Zapier, KlickTipp, LeadTable and HubSpot cover the basics, specific setup checks and where AI agents can help.
Read the automation guideMeasure campaigns.
Understand the numbers.
A custom KPI plugin brings the metrics that matter for your campaign into WordPress, from page views through form starts to saved enquiries. Define what counts and check how measurement works with your forms, cache and any A/B tests.
Understand campaign trackingGetting clicks
but no enquiries yet?
Check your goals, landing page, measurement and the route to making an enquiry. Includes setup help for Google Ads and Meta, plus brief guidance on Bing and Pinterest.
Check your online advertisingWrite useful content.
Build relevant links.
Practical basics on helpful content, free link opportunities and paid articles, with guidance on ranking myths, video and social media.
Read the SEO basicsOne check at a time.
A clearer result.
Where possible, check one cause at a time. That makes it easier to see which change had an effect. Choose a safe way to test changes to a running shop. The answers also tell you when a closer diagnosis is useful.
Still stuck?
Let’s take a look.
Tell me briefly what is not working, which system you use and what you have already checked. I will see whether and how I can help.
Discuss the issue